Coca Cola Bhutan: Sales Enablement Program

The purpose of Sales Enablement is to drive strategic alignment, empower high-performing teams, and solve complex sales challenges with clarity and confidence. This program focuses on equipping sales leaders with the frameworks to enable their teams, optimize selling strategies, and create a culture of continuous improvement.

Outcomes

Headcount
Cross-functional Collaboration
Location
Strengthen Loopholes in Funnel
Headcount
Problem Solving
Location
Assertiveness

Strategy

  • We kicked things off with a fun icebreaker to get everyone energized and ready to collaborate. Then, teams were formed with each group coming up with a name, slogan, and rallying cry to build team spirit and spark some friendly competition.
  • Using real-world scenarios and role-plays, teams worked together to identify sales funnel issues, brainstorm solutions, and refine their strategies. The focus was on strategic thinking, clear communication, and data-driven decision-making.
  • To bring it all together, teams participated in a hands-on workshop, building practical sales enablement plans tailored to their needs. We wrapped up with peer feedback and a shared commitment to continuous improvement.